Privacy Policy

1. Introduction

SEO Command Centre ("the Application") is operated by ScalePath, a product of In Marketing We Trust Pty Ltd (ABN 78 625 699 055) ("we", "us", "our"). We are committed to protecting the privacy of our users ("you", "your"). This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our Application.

2. Information We Collect

We collect the following types of information when you use the Application:

3. How We Use Your Information

We use your information exclusively for the following purposes:

• To authenticate your identity and manage your account
• To connect with your Google Search Console and Google Analytics 4 properties
• To fetch, analyse, and present SEO performance data
• To generate analysis reports, recommendations, and AI-powered summaries
• To send you notifications about completed analyses or critical issues (when enabled)
• To monitor and improve the Application's performance and reliability

4. Google API Services User Data Policy

Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

• We only request access to the Google API scopes necessary for the Application's functionality
• We do not sell your Google user data to third parties
• We do not use your Google user data for advertising purposes
• We do not transfer your Google user data to third parties except as necessary to provide the Application's features
• Human access to your Google user data is limited to what is necessary for debugging, support, or legal compliance

5. Data Storage and Security

Your data is stored in secure, encrypted databases. OAuth tokens are stored with encryption at rest. Generated reports are stored in secure cloud storage (Amazon S3) with access controls. We implement industry-standard security measures including HTTPS encryption for all data in transit, secure session management, and regular security reviews.

6. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share data only in the following circumstances:

• With your explicit consent
• To comply with legal obligations or respond to lawful requests
• With service providers who assist in operating the Application (e.g., cloud hosting, AI model providers), under strict data processing agreements
• To protect the rights, property, or safety of our users or the public

7. Data Retention

We retain your account data for as long as your account is active. SEO analysis data and reports are retained for historical tracking purposes. You may request deletion of your data at any time by contacting us. When you disconnect a Google account, we delete the associated OAuth tokens immediately.

8. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Disconnect your Google account at any time, which revokes our access to your Google data
• Revoke access through your Google Account permissions at myaccount.google.com/permissions
• Export your analysis data in CSV or PDF format

9. Cookies

The Application uses essential cookies for authentication and session management. These cookies are strictly necessary for the Application to function and cannot be disabled. We do not use tracking cookies or third-party advertising cookies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: